Step 1
Use Shoe Trees:
Insert shoe trees immediately after wearing. They absorb moisture, prevent odor, and retain the natural silhouette of the shoe. The aromatic oils in cedar also ward off insects and mold.
Step 2
Store in Dust Bags:
Place each pair in a cotton or flannel dust bag. These breathable covers protect from dust and scratches while allowing airflow. Avoid plastic bags or sealed boxes—they trap humidity and can cause leather to mold or fade.
Step 3
Control the Climate:
Store shoes in a cool, dry, and shaded location. Avoid direct sunlight, high humidity, or extreme temperature shifts. Sun fades leather and heat causes cracking. Too much humidity? Add silica gel sachets to absorb moisture.
Step 4
Avoid Overcrowding:
Stacking or cramming shoes together leads to creasing, scuffs, and deformation. Allow 1–2 inches of breathing room between pairs.
Long-Term Storage Tips
If you're putting your shoes away for a season:
- Clean, condition, and polish before storing.
- Insert cedar shoe trees.
- Wrap in soft cloth and place in breathable boxes or shelves.
- Check them monthly to ensure no mildew or odor has formed.
Brushing is where shoe care becomes habit—effortless, quiet, but immensely impactful.
Avoid :
- Attic storage (heat).
- Basement storage (dampness).
- Locking in airtight containers (no airflow).
Brushing is where shoe care becomes habit—effortless, quiet, but immensely impactful.
Bonus: Travel Storage
When traveling with premium shoes, pack them in cloth shoe bags with wrapped trees inside. For added protection, surround them with soft garments and avoid pressure at the toe.
Before you get started
A Few Additional Tips
Tip-1
Use Shoe Trees - Using wooden shoe trees will help to absorb moisture and maintain the shape of the shoes as they dry out. Using a shoe horn prevents damage to the heels, counter and top line.
Tip-2
Mix In Some Cream - You can mix the dubbin on the end of your applicator brush, with some Shoe Cream to darken down the Rough-Out Suede by using the colour pigments in the Shoe Cream. This will help to get your shoes looking as new if the rougher look is not to your liking.
Tip-3
Storm Welt Care - A storm welt aids waterproofing along the feather-edge (between the sole and the upper). This storm-welt can really benefit from a coating or wax. Unlike the upper leather, we recommend putting a healthy amount of wax using a smaller welt brush. Allow to dry (soak in) and buff off with a different buffing brush.
Tip-4
Wax For Added Protection - Our Rough-Out Suede styles are built to handle the elements but the welt and the ‘through’ (mid-sole) are both leather components. Use a wax polish to protect and add water resistance to the welt and a wax crayon to re-seal and re-colour the edges of the soles.
General Care
Leather is a living material that demands nourishment. Use conditioners and creams to keep it hydrated, supple, and crack-free. Regular care maintains its natural sheen and flexibility. Avoid harsh chemicals; instead, opt for pH-balanced products. Proper leather care ensures your premium shoes age gracefully and last for decades.
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